Digital Marketing Plan Intensive

Digital marketing plans often become sprawling documents that list every possible tactic without explaining why any of them matter. This intensive cuts through that by focusing on decisions: which digital channels to prioritize, how much to spend where, and what results to expect.

We work through digital marketing planning using real scenarios and budgets. You'll see how different businesses allocate resources across paid search, social ads, SEO, content marketing, and email. The goal is understanding the trade-offs, not memorizing best practices.

Channel Economics

Each digital channel has different economics. Paid search often delivers faster results but higher costs. SEO takes months but can scale efficiently. Social ads work differently for B2B versus B2C. Content marketing requires consistent investment before you see returns. Email depends entirely on list quality.

You'll learn how to model these economics for your situation. We use spreadsheets to forecast costs, conversion rates, and customer acquisition across channels. Nothing fancy, just realistic projections based on industry benchmarks and your specific constraints.

The course covers attribution too, because you need to understand how customers actually move through digital channels. We look at multi-touch attribution models, data limitations, and practical approaches for businesses that don't have enterprise marketing platforms.

Building the Plan

The second half focuses on assembling everything into a coherent plan. You'll develop quarterly objectives for each channel, create integrated campaign calendars, plan content production schedules, and set up measurement frameworks.

We spend significant time on paid media planning because this is where budget gets wasted. You'll learn campaign structures, bidding strategies, audience targeting approaches, and creative testing frameworks. The focus is on controlled spending and continuous optimization, not big launches.

SEO and content planning get detailed attention too. You'll learn keyword research methods, content gap analysis, editorial calendar planning, and link building approaches that actually work in 2024. No outdated tactics, no black hat nonsense.

You'll finish with a complete digital marketing plan template, filled out with your own data or a case study. The plan includes budget allocations, channel strategies, content calendars, KPI definitions, and reporting templates. Everything you need to execute or hand off to a team.